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Article number: kb-17
Q. What is Internet Marketing?
A. Internet Marketing is also referred to as online marketing, internet advertising, or web marketing. It is the marketing of products or services over the Internet, The idea is to place advertisement placements, Internet marketing is commonly referred to as Web advertising and Web marketing. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and new web strategies.
http://www.webcando.com/internetmarketing.html