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Q. What is Search Engine Marketing?

A. Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of, paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) is "optimizing" web site pages. SEM is utilizing various means of "marketing" a person's website in order for it to become more relevant in regard to search engine searches and their rankings. SEM can constitute PPC; which comprises pay per click (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done. Also, key word analysis needs to be done for both SEO and SEM; but not necessarily at the same time. Another part of SEM is Social Media Marketing (SMM).
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