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Q. What is Pay Per Click Marketing?
A. Pay per click or PPC is an Internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click or CPC is the price paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser's website.
http://www.webcando.com/ppc.html
Article number: kb-20